May 19, 2010 Signage
This one is obviously faux, but I really wan’t to believe it isn’t.
The setting is done so well. Beautiful gold script, with restrained swashes and a warmly aged drop stroke. The sans is ever so imperfect, but carefully kerned and set well underneath the main mark.
This is a very different direction for J Crew, if you know their typical Connecticut / Hamptons bend for retail fronts. This is a nice warm nod to early 40′s and 50′s gentlemen’s stores. I love it.
Interesting Fact: The store itself is just under two years old, as much as they would want to make you believe its been there forever. It’s former life: A Newsstand.