Apr 08, 2010 Signage
I love this script. I’ve walked by this sign way too many times before actually snapping a photo. The letterforms are really big. In this image the blue paneling goes all the way to ceiling height, and down to street level. And take a look at that really funky “S”
So, after some digging, I discover that Superior has made sewing machine parts since the 1950′s. (You could probably tell by the sign.) They area also:
…the leading wholesale distributor of industrial sewing and cutting machine replacement parts and supply items to dealers and import/export firms throughout the world.
Big stuff. Now lets take a look at their website to read more.
Yikes!
Rant: I’m with Arron Draplin on this one. How can American companies, who used to value really well crafted design, degrade so far? I mean look at their website versus their sign. One can argue that the old Superior sign is antiquated, and it is. But you can’t deny that it’s well crafted and thought about. The disconnect is stunning. Part of me wonders if the responsibility rests with designers. Perhaps.