May 21, 2010 Restaurants
Now that I’m working in Soho, I get to see lots of great type in a relatively small neighborhood. Luckily, Soho is perfect for type artifacts, because there’s a decent sense of design with most of the businesses in the area and secondly, they tend to respect the history of a lot of the older buildings.
This amazing gold-gilded sign above is right next door to my new office. Look at the wonderful imperfection of the characters, and the great flourish in between the stems of the A’s. Warm and classic. It’s a personal favorite of mine.
Little Rant: With such an amazing sign, and equally amazing storefront, I was expecting their website to have the same amount of detail and warmth. It’s a shame it doesn’t. This is a great opportunity for your web designers out there, give your clients site creative the same level of detail and care that goes into signs like the one above.