© 2010 James Patrick Gibson

Lucky Strike

This place is a completely unpretentious french restaurant in SoHo, which in itself is a complete oxymoron.

Beautifully condensed type (nicely tracked out) on black & orange? Absolutely classic. Hence why I’m such a fan of this Herbert Matter mark.

Update: After scouring around looking at faces, i’m about 99% certain the face is: Los Alamos Pro Fat Man by Red Rooster. See the setting from myfonts.com below.

Note: I plan on spending a bit more time in SoHo. It’s an absolute goldmine of great classic / handmade typography. Expect to see much more from this neighborhood.


10 May This entry was written by James Patrick Gibson, posted on May 10, 2010 at 6:54 am, filed under Restaurants. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed. View EXIF Data

6 Comments

  1. G
    Posted May 10, 2010 at 11:09 am | #

    Any idea what typeface that is? Or something similar at least?

  2. James Patrick Gibson
    Posted May 10, 2010 at 11:23 am | #

    I’m looking around right now to see what I can find. It shares similarities with Reforma Grotesk, but the R has a slight curve on the foot, and this sign goes straight.

    I’ll let you know when I find it, this one is driving me crazy.

  3. James Patrick Gibson
    Posted May 10, 2010 at 11:25 am | #

    Compacta looks close too, but where the leg of the “R” joins is much higher on this face.

  4. James Patrick Gibson
    Posted May 10, 2010 at 11:30 am | #

    It’s WICKED close to Neue Steinschrift:
    http://new.myfonts.com/fonts/preusstype/neue-steinschrift/

    Still not it. This is killing me. :)

  5. James Patrick Gibson
    Posted May 10, 2010 at 11:34 am | #

    GOT IT! Finally:
    It’s Los Alamos by Red Rooster.
    It’s spot on.

    The font itself is Los “Alamos Pro Fat Man”
    Dead hit for the face.

    http://new.myfonts.com/fonts/redrooster/los-alamos/

  6. Daniel Campos
    Posted May 11, 2010 at 12:23 pm | #

    It’s a great lettering!