May 14, 2010 Buildings
Another great SoHo find.
Condensed all caps, with the “the” and “of the” taking the classic upwards bend. It’s such a great example of old simple New York Type.
Note: I’m working on the redesign of the blog right now, and much older typography such as the example above has been a pretty huge reference for me. I’ve become a huge fan of white condensed, all caps sans on black. The new logo for the site may take a pretty large reference from this classic style. Stay tuned.