May 07, 2010 Buildings
I love how tastefully this Park Avenue building has integrated the numbers into their lobby. This shot was taken directly through the door of the building (without it being open.) An awesome and unique way to identify the address.
What’s extra good about this treatment, is the fact that they chose to use a condensed typeface that was well suited for the column it sits on. The forms look balanced and un-stretched. Well done.
On walking by later in the evening, you’ll find the numerals become illuminated in a soft white glow. Really cool.
Tip: Always have a good pen ready to sign into a building in Manhattan. Have phone numbers and a contact too. Doormen who do their job well, will make sure you are there for business and you are welcome. (We have a problem in the City, especially with guys who distribute piles of menus to office buildings, typically unsolicited. It results in a lot of junk paper.)