Feb 24, 2010 Artifacts
Nestled in the middle of Madison Square Park, is the Shake Shack, a small burger, fries & shake kind of place. During the long warm days of summer, it’s not uncommon to see an hour (or more) long line for their amazing eats.
Best part, is the gigantic “SHAKE SHACK” letterforms, balanced right on the apex of the shack. Neutraface as it looks best, in all caps (or using the small caps version of the face) with nice and low crossbars. Gets me every time.
Design is by Pentagram. (Who else?)